Strategic Earned Media
We secure interviews, feature stories, and inclusion in industry pieces in print and digital media. While our primary focus is on business publications, we also gain traction for our clients by securing placements in respected regional and trade media outlets.
Media Content Development
We help clients to produce proprietary media content such as corporate videos and photography to enhance their outreach in the investor community. We ensure that our media content is powerful, unique and consistent with the client’s “brand voice.”
We help clients develop and manage social media platforms with eyes toward both investor communications and corporate communications.
We conduct perception studies on behalf of ongoing clients, or on a project basis. Each perception study is a thorough, yet tailored, objective assessment of investor and analyst sentiment. We also provide feedback on media perception on a six-month basis using dipstick studies.
We organize and implement a well-attended, effective investor day at a preferred location and investor tours at client facilities, and follow up with attendees to obtain feedback.
IPO/Transaction Communications & Advisory
We support companies throughout the IPO process, including strategic advisory, investment positioning, roadshow preparation, post-IPO planning, and broad-spectrum support in the transition to a public company.
Shareholder Activism Counsel & Communications
We counsel companies on activist perspectives and tactics, help identify where they may be vulnerable to shareholder activism, and provide counsel and communications support during activist campaigns.